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The project theme will be represented in a typeface consisting entirely of asterisks. Why the asterisk? An asterisk can denote something that requires attention — and an event of this magnitude and impact certainly deserves some attention. The asterisk can also provide *emphasis* to important information amidst fields of plain text. The root of the word comes from the Greek “aster” or “star” — signifying hope and light. In computer terms, it’s a wildcard character … and hurricanes are certainly wild and unpredictable.
http://www.typesociety.org