Throughout the opening chapters of the book Analog In, Digital Out, the author, Brendon Dawes, writes about inspiration. Dawes draws his inspiration from everyday things and he likes to use anecdotes and narratives to demonstrate his point. There are lots of little stories about things he has done and things that have influenced him. Dawes wants everyone to grasp inspiration from everyday things, the would surrounding us, and the interactions between people. The common thread in these chapters was to not discount something as being inspiring and do not forget to take chances and risks, use software in different ways and to simply think differently. Things are around us and they are there but we don’t notice them, use them, or don’t think they are helpful. Take a step back.
The idea of looking at everyday things as inspirational is reminiscent of American Beauty. In one scene, the director filmed a plastic bag blowing in the wind. It was something simple, everyday, yet it served as something inspirational. The author of this book, Dawes, and the director of the film seem to think a like.
Going beyond that, as designers and developers, we need to pay attention to everything around us, not just what we find on the internet as inspiration. Many of us, when asked to “go find inspiration” have a formula that they follow – a list of websites they visit, or books that they flip through. Inspiration is not limited to these resources and it’s important to keep our eyes open and pay attention to what is going on around ourselves and our project.
Dawes use the example of his father when talking about inspiration and execution. His father was a photographer well before the days of the digital camera. The process of taking a photo on film, developing, then cropping the photo did not leave him time to sit and ponder what he had done. The message there – do not hesitate, know what you are going to do and execute it.
Currently, we are asked to research, design, and implement a huge 20-week project. It’s important for us to stay focused and not sit and simply think about what we want to do, we have to do what we want to do, and make actionable objectives. Keeping the project manageable is also important – like the plastic bag in American Beauty, the simple things can be the most beautiful. Even though this is a large scale project, it does not have to be complicated, but it must be well done.
We need to keep an open mind and things that are going. Anything that happens around us can, maybe, be incorporated to our project. That’s the point – you don’t have to be in the right spot and the right time, these things are happening all around us. It’s not just within the hustle and bustle of NYC, it could be anywhere.