Posted on | February 18, 2009 | No Comments | by Randy
1) Let’s Start at the Beginning…
Our initial concept was some form of growth, either organic in nature, or more scientific. I went with the latter and tried to visualize nerves and synapses connecting feeds together.
2) Abstracting a bit
After seeing some killer growth stuff by Grant Skinner we explored some different methods of showing growing vines and trees. I tried to abstract that as a secondary graphic element while the articles and tweets would sprout and float around these vines.
3) Nodes, nodes, nodes
As a group we decided that nodes would better visualize our concept. While growth and organic progression sounds good in theory, it is just too abstract and open to best showcase the specific articles and bits of information we were trying to display. I tried to get back to a more tangible and relatable style by displaying articles as bouncy-ball-like planets on a wooden floor. Not quite chic, but kinda fun.
4) Shiny Things are good
When all else fails make it SHINY! Clean and glossy normally isn’t my strongest style, but I really wanted to capture the look of the interior of a space craft, complete with shiny knobs and glossy buttons and a clear view of space beyond. The extra time and research really helped on this one, and I was pretty happy with the result.
5) Greater than the sum of its parts
Throughout this design process the coolest part was not only pushing myself while designing, but also seeing how Matt, Brooks, and Joanna’s could solve the same problem in totally different ways. Every week I’d check out their comps and really examine what ways their concepts were successful, and how I could incorporate these assets into my own design.
After 5 weeks of designing – about 40-50 comps between the 4 designers – how our solutions could all meld together into one coherent, successful design? Stay tuned!TESTING