What do people really look for gadgets? Some may say in today's world the smaller and more dedicated the better, and even though that may be the case for students and dedicated readers, this article claims that what the world is really looking for is a device that can aid in multi tasking. In the case of e-readers, they use Apple's iPod reader as an example of what a possible perfect device will be able to do. The argument was that what needs to be developed is a dedicated e-reader with "all the bells and whistles", including extremely crisp rendering. This article says that if Apple's development of and e-reader is the Blackberry of e-readers, their machine will be closest to perfection. They suggest that if Apple comes onto the scene with a fantastic device it will force Sony to be competitive in their pricing which is good, because competition is always a good thing. I think this article makes a great statement to sum up it up. It says, "If you look around the publishing industry (as we are this week), you realize that they are dying to go digital. Sure, they're still figuring out the best exploitation method, but you know how it goes, they'll get it right eventually." Eventually, is a pretty vague term but in the case of e-readers, eventually is probably the most descriptive and precise that you can get.
Reference:
http://www.booksquare.com/archives/2006/07/27/2067/