RazCat

What makes marketing so powerful and effective? When the consumer does not even realize that he is being advertised to. Commercials are obvious, as are ads in the paper. It’s only those ads and interactive sites that get the user involved and relating to something that are effective.

Marketing has come a long way. It used to be plain and simple, literal and to the point. However, it got to the point where people could tune them out. “Oh, it’s a commercial, I’ll go look over there now.” Later, marketing evolved a bit to add a bit of amusement or entertainment. Like those old Mentos commercials. This was effective because people like being entertained, and not sold to. It was, however, short lived.  Another type of marketing was relating with the consumer. This is effective because you illustrate the problem, and then the marketer advertises the solution with the product or service. One outrageous type of marketing is just being very vague… though this isn’t always the best solution. You may end up confusing the consumer and not getting your point across effectively.

A very recent type of marketing has emerged lately and is growing wildly.  It is Interactive Marketing. Products and companies are utilizing this form because it is very effective. It informs, it entertains, and it allows the c nsumer to relate to the issue that the product or service advertised is for. This is a roll up of all effective advertising.

Some websites that illustrate  interactive marketing are -

Trojan’s Website : http://www.trojanevolve.com/

Degree for Men: http://www.degreemen.com/men/dayzero/?&siteid=ct 

Durex : http://www.thepantswhisperer.com/ 

(on a side note.. i have NO IDEA why i have 2 condom sites as examples… sigh.. i’m not a perv, honest!)