RazCat

What makes marketing so powerful and effective? When the consumer does not even realize that he is being advertised to. Commercials are obvious, as are ads in the paper. It’s only those ads and interactive sites that get the user involved and relating to something that are effective.

Marketing has come a long way. It used to be plain and simple, literal and to the point. However, it got to the point where people could tune them out. “Oh, it’s a commercial, I’ll go look over there now.” Later, marketing evolved a bit to add a bit of amusement or entertainment. Like those old Mentos commercials. This was effective because people like being entertained, and not sold to. It was, however, short lived.  Another type of marketing was relating with the consumer. This is effective because you illustrate the problem, and then the marketer advertises the solution with the product or service. One outrageous type of marketing is just being very vague… though this isn’t always the best solution. You may end up confusing the consumer and not getting your point across effectively.

A very recent type of marketing has emerged lately and is growing wildly.  It is Interactive Marketing. Products and companies are utilizing this form because it is very effective. It informs, it entertains, and it allows the c nsumer to relate to the issue that the product or service advertised is for. This is a roll up of all effective advertising.

Some websites that illustrate  interactive marketing are -

Trojan’s Website : http://www.trojanevolve.com/

Degree for Men: http://www.degreemen.com/men/dayzero/?&siteid=ct 

Durex : http://www.thepantswhisperer.com/ 

(on a side note.. i have NO IDEA why i have 2 condom sites as examples… sigh.. i’m not a perv, honest!)

I’m still trying to figure outall this php and databasing… and hell, AS3 crap. sigh. Why is it so difficult for some and so easy for others??? :: coughs accusingly::

Anyway, I have something that I’m alright about. It’s still in the works personally, but it’s the due date for class so i have to upload something. So if you go here: Captioned! you can find something almost enjoyable.

Sigh… just having one of those days where you feel you can’t do much but everything wants something from you. That and I haven’t had a
day-off” since school started. I think I’m going to go crazy. How do people deal with a part-time job, full-time New Media, and no sleep? Do people in New Media even HAVE a job?? gosh…

blah

Please don’t mind the box of tissues and the trail of used snotty tissue balls around the room and in the garbage. Just having a wonderful end to the first week of senior year.

So.. ideas.. It took me awhile because everything seemed to have been done. but I guess I just have to push that out of my mind.

The Idea I came up with is an image caption site. Right now the idea is that the web-master will upload the first photo to be captioned. the users will caption the photo, and/or vote for their favorite. The winner of the week will have the option to submit the next photo. If they do not have one to submit, then they can ask the web-master to do it again.

That’s the idea.

delicious.

I never thought I’d be a cool blogger.

This is my first post on this new blog. Not much here, nor is there much on my site RazCat.net . Hopefully, this’ll be a really great step in my web future.