Undergraduate Advertising Photography (BFA)
Program Overview
The Advertising Photography program prepares you for a diverse and rewarding career in the field of visual communications. You will learn to create photographs and moving media for many advertising uses, including national and trade commercial publications, editorial photography as seen in magazines and other publications, and real-life business applications.
The program provides flexibility and specialization within the course curriculum. Advanced courses allow you to pursue a specific direction in your work, such as still life, portraiture, architecture, or fashion. The flexibility of the program also enables you to take elective courses from other programs across the college, such as graphic design, print media, or fine art photography, in order to enrich your personal expression. You will also study the inner workings of the photographic and imaging industries in both required and elective courses, orienting you to the nature of working for a photography studio, or perhaps running your own.
The faculty consists of both full-time and part-time professors—all of whom have had extensive hands-on experience nationally and/or locally as professional photographers. You will work collaboratively with them to conceive and execute cutting-edge and strategic images and moving media that have the potential to be used in the advertising industry. As an advertising photography student you will build a strong professional portfolio, and you can expect a fast-paced and exciting career in this ever-prominent industry.
Advertising Photography Links
- non-first Portal
- American Advertising Federation
- Society for Photographic Education
- Editorial Photographers
- Professional Photographers of America
- American Society of Media Photographers
- American Photographic Artists
- AdHub
- Rochester Advertising Federation
- Ad Council of Rochester
- Greater Rochester Professional Photographers Association
- Booksmart Studio
- Visual Studies Workshop
- See Full List
Top Employers
- New York Times
- Coach
- Martha Stewart Living (Omnimedia)
- Conde Nast Publications
- Quad Photo
- Advertising Company Number Six
- Booksmart Studio
- Self Created Studios and Businesses
- See Full List
Top Careers
- Editorial Photographer
- Advertising Photographer
- Studio Photographer
- Still-Life Photographer
- Food Photographer
- Portrait Photographer
- Fashion Photographer
- Sports Photographer
- Art Director
- See Full List
