The Monroe 8125 challenges the notion that all products are engineered to employ some degree of planned obsolescence as a business strategy. Designed for commercial use, the 8125 is the latest in a line of adding machines which benefits from nearly a century of manufacturing and interactive experience with Monroe's users. Monroe's loyal customers are accustomed to owning their products for a long time. They are also accustomed to a unique customer service experience with Monroe that makes the operation, maintenance and upkeep of Monroe products easy. 8125 expands the functionality associated with previous Monroe models while adding a reduced desktop footprint, improved overall usability and a clear, rational form language which enhances clarity and performance. 8125 is an update to an established technology and feels like a modern heirloom. This project is the result of a total brand program developed for Monroe which encompasses product, graphic, packaging and strategic brand management. Download user manual (designed by Josh Owen studio) here. Available from Unicahome.
Photography: Clint Blowers