“Design, which used to be almost unknown as a profession, has become a major source of pollution. Encouraged by glossy lifestyle magazines, and marketing departments, it’s become a competition to make things as noticeable as possible by means of colour, shape and surprise. It’s historic and idealistic purpose, to serve industry and the happy consuming masses at the same time, of conceiving things easier to make and better to live with, seems to have been side-tracked. The virus has already infected the everyday environment. The need for businesses to attract attention provides the perfect carrier for the disease. Design makes things seem special, and who wants normal if they can have special? And that’s the problem.”
Supernormal is design exhibition curated by Jasper Morrison and Naoto Fukasawa. Its goal was to show what great design is: simple, basic, timeless, and completely normal to everyone. Time is design’s worst enemy, and the few products that defeat it become supernormal.