Alex was born in Guatemala, where he started his career as industrial designer. He moved to the U.S. in 2002 and since then he has focused on sustainability, emotional attachment and user-centered design as means to elevate quality of life. He is an Associate Professor and Graduate Director of Industrial Design at Rochester Institute of Technology, in upstate New York. Alex frequently lectures and teaches throughout Europe, Asia, North and Latin America. His research and academic work have been sponsored by companies such as Autodesk, AT&T, Colgate-Palmolive, General Electric, Kraft, Staples, Sun Products, Unilever and Wegmans. He is also member of Autodesk University’s advisory council and Material Design Journal’s editorial board.
Alex is a Fulbright Scholar and holds a MFA from the University of Notre Dame and a BID from Universidad Rafael Landivar. Prior to RIT, he was faculty at University of Illinois Urbana-Champaign and Universidad Rafael Landivar, as well as Industrial Designer for General Electric and Whirlpool. Alex also loves marathon running and has been drummer for Guatemalan top rock acts Bohemia Suburbana and Malacates Trebol Shop.