Alex was born in Guatemala, where he started his career as industrial designer. He moved to the U.S. in 2002 and since then he has focused on sustainability, emotional attachment and user-centered design as means to elevate quality of life. Alex is Graduate Director and Associate Professor of Industrial Design, and extended program faculty at Golisano Institute for Sustainability, at Rochester Institute of Technology. He frequently lectures and teaches throughout U.S., Canada, México, Guatemala, Panamá, Perú, Colombia and Taiwan. His research and academic work has been sponsored by companies such as Autodesk, AT&T, Colgate-Palmolive, General Electric, Kraft, Staples, Sun Products, Unilever and Wegmans. Alex is a Fulbright Scholar and holds a MFA from the University of Notre Dame and a BID from Universidad Rafael Landivar.
Prior to RIT, Alex was faculty at University of Illinois Urbana-Champaign and Universidad Rafael Landivar, as well as Industrial Designer for General Electric and Whirlpool. He also loves marathon running and has been drummer for Guatemalan top rock acts Bohemia Suburbana and Malacates Trebol Shop.